The Dallas Cowboys Need to Change, Now

There’s mediocrity and then there’s the Dallas Cowboys.

I thought I was being fair to the supposed, “America’s Team,” last week when I called them ‘mediocre.’ Come to find out, that word would be incredibly offended that it would be in the same sentence as the team most of us watched on Sunday afternoon. It would be offended that I would dare associate mediocre with this football team, an owner who seems to only care about the money and the credit rather than doing whatever it took to bring this glory days back to AT&T “don’t call me Cowboys” Stadium, and a head coach who is ready to do anything he can do to keep his job even if it means throwing his quarterback and his offensive coordinator under the bus.

I’ve long said that this team, and this organization, continued to get more attention from the media in this town than they deserved. Little did I know that I wasn’t being strong enough with my words. This team, and this organization, deserves their entire fan base to turn their backs and walk away for good.

But that won’t happen, will it? The fans will never walk away from this team no matter how many times they threaten it on any of the three local sports stations in Dallas/Fort Worth. They will never stop buying Cowboys t-shirts, jerseys, hats, and any other memorabilia, and they will never stop going to the games. In other words, they’ll continue to line the pockets of the owner that sits upstairs and never expect anything to change because they’re pretty sure things never will.

What if it could change? What if I told you that fans could make a huge difference in what happens at Valley Ranch and on the field at the stadium down the street from Rangers’ Ballpark?

If you really want that change to happen, you have to be able to stand by the words that you threaten each and every time this Cowboys team coughs up a victory against a lackluster team. You have to be able to walk away from this team because you aren’t going to pay any more of your hard earned money to watch the kind of garbage that has been put on the field. Do you really think Jerry Jones would continue to do the same thing if the stands were only a quarter full? Do you really think he’d keep doing the same thing if Cowboy fans stopped showing up for home games and instead of having blue and white line every single side of that stadium, it was lined by any number of visiting fans with no blue and white to be seen anywhere?

There’s nothing wrong with expecting more from the teams you root for, regardless of whether it’s in college or the pros. How many Texas Longhorns fans called for Mack Brown’s resignation because the program that should be exceeding expectations wasn’t meeting them — not by a longshot? They wanted change and, guess what, they got it.

You don’t have to “jump off the bandwagon.” As I told my wife last night, during this same exact conversation, you don’t have to stop rooting for them, just do it from the comfort of your own home. You don’t have to stop tailgating, just invite friends over, fire up the barbeque, and enjoy a great afternoon without having to pay an insane amount for food, water, alcohol, or parking for that matter.

The Dallas Cowboys don’t deserve your attention and they don’t deserve your effort. It’s time to expect more from the owner of this team who seems to keep doing the same things wrong and doesn’t understand why his fans, and the media alike, are upset with the last 17 years of disappointment.

Sure the blue and white are still in the NFC East race, but it’s for no other reason than the Philadelphia Eagles, and the rest of the division, are just as bad as the team that accomplished one of the biggest collapses in franchise history.

Being up 26-3 after one half of football was nice. Getting outscored 34-10 in the second half by the Green Bay Packers, without Aaron Rodgers, was simply amazing.

Jerry Jones promised to make things uncomfortable at Valley Ranch after the way things ended last season, but the only thing he did was fire defensive coordinator Rob Ryan after just one season on the job. Instead, he brings in Monte Kiffin, and the defense has gone from bad to worse.

Like the organization itself, its owner is all talk. Until there’s action behind those words, nothing will ever change.

About Todd Kaufmann

Growing up in San Diego, CA, Todd made the move to Dallas/Fort Worth, Texas in the spring of 2008. Since then, he has covered events such as the Byron Nelson Classic, the Colonial Tournament, the AT&T Cotton Bowl, numerous home games for the Texas Rangers as well as high school football around the metroplex. You can also find some of his written work in the weekly Prosper Times and monthly Prosper Magazine. He and his wife Kerri make their home in Little Elm, Texas with their daughter, Hannah, and yellow lab, Ranger. Contact: Website | Facebook | Twitter | More Posts

3 Comments on The Dallas Cowboys Need to Change, Now

  1. The reality is that Jerrah is never ever going to fire himself as GM. He will continue to hire puppet master coaches, and teams that are really really talented will consistently underperform.

    They will always have and bring in good to really good players (Dez, Romo, Demarco Murray, etc.) but they will not live up to their potential with their subpar coaching.

    Tough time to be a Cowboys fan.

  2. Bubba Vaughn // December 17, 2013 at 9:27 pm // Reply

    I’ve heard this sentiment from several media outlets and fans alike. “Don’t buy the product, that’s the only way to force a change”. What if the opposite were true. Fans stop buying tickets, apparel. Then JJ goes Miami Marlins and fields a CFL caliber team. We certainly don’t want the Jacksonville Jaguars in Dallas.

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